This guide is designed to help you complete your PEST Analysis assignment for Microeconomics, but it can also be used to find information for other business courses at York College.
For help with any of the resources on this guide, please use the Contact Us box to get in touch with a librarian.
As we study microeconomic choices this semester, we also want to acknowledge less developed nations, and their citizens, that have limited economic choices. This assignment will allow you to research the obstacles and limitations of one of the poorest countries on our planet. You will investigate the political environment, the economic realities, the social lives and standard of living of the people, and the technological health of this chosen nation. In addition to this 6 page minimum research assignment (described below), you will be creating a 10 minute oral presentation sharing the content of your research. The presentation details are located on our course Canvas page.
Cover Page: Include the Name of your country and its national flag, your name and the course info
Section 1: Introduction: Describe in detail things about your country
Where is this country located?
When was is founded and what is its important history?
Details about population size, land size, and other things not related to PEST information
Section 2: POLITICAL Analysis
What form of government does your country use (describe it in detail)
What level of corruption does it have?
How are elections (if they have them) held? Are they fair and free?
What are any positives and negatives about the political environment of this country?
Section 3: ECONOMIC Analysis
What is the current overall economic situation of you country?
Include any per capita GDP, debt information, unemployment fact…anything that supports and explains the economic situation.
What is there basis of trade? What kind of jobs are available in this country?
Section 4: SOCIAL Analysis
What is the standard of living for your country?
Include facts on medical care, infant mortality, drinking water and sanitation, education, and anything else that supports your analysis.
Section 5: TECHNOLOGICAL Analysis
How advanced is your country technologically?
How many people have access to the internet, have telephones, Wi-Fi, and modern conveniences?
What is the situation with roads, highways, bridges, dams and other important infrastructure?
Section 6: Conclusions
What have you learned from your analysis?
What do you think is the future of your country?
What kind of help or assistance will your country need to develop more quickly
Anything else you want to add to this conclusion.
Resources Used Page:
Remember: your paper should use Times New Roman Font…12 point size…double-spaced….1 inch margins. Paper length should be no less than 6 pages, not including cover and resource pages.
PEST is a framework for analyzing the macro-level environment of a business that surveys the Political, Economic, Sociocultural and Technological factors in the external environment. The factors are then assessed to identify significant changes that might have an impact on planned global expansion of an existing product or service, entrance into a new market, a foreign business opportunity, or a multinational company's (MNC's) competitive edge in its global business operations. The aim is to identify those external factors that present opportunities or threats.